Master Profiles in Bookboost Insights

Master Profiles are now available directly in Bookboost Insights. You can analyse guest behaviour and segment data at the master profile level — giving you a cleaner, deduplicated view of your guests across all properties. This makes your CDP reporting significantly more accurate and actionable for multi-property groups.

Master Profile: Campaigns Tab Improvements

The Campaigns tab on Master Profile pages has been improved to give a clearer picture of campaign activity across properties. You can now more easily review which campaigns have been sent to a guest and track engagement at the master profile level.

Automatic Email Bounce Protection

Bookboost now automatically excludes guests who have hard-bounced from future email campaigns. This runs in the background without any manual intervention — protecting your sender reputation and keeping your lists clean by default.

Custom Brand Assets for Guest App Pages

You can now upload custom brand assets directly to Guest App pages. This gives your team more control over the visual identity of guest-facing content, making it easier to align pages with your property's branding without relying on global settings.

More improvements & fixes

Bookboost CRM

• Property selector on reservation count audience filters — You can now filter audiences by reservation count per specific property, making it easier to build targeted segments for individual properties within a group.

Bookboost CDP

• Company Data in Insights — Company-level data is now visible in the Insights module, giving group properties and corporate accounts better visibility into company-linked guest activity.