Master Profile

We've launched our long-awaited unified Master Profile view that links all of a guest's records across properties into a single identity — one guest, one view, regardless of how many properties they've stayed at.

This view includes campaigns, form submissions, tickets, reservations and sub-profiles.

Master Profile is currently in BETA — reach out to [email protected] for early access.

Block Guests from Campaigns

We've added a simple way to prevent specific guests from receiving marketing campaigns, without deleting or anonymising their profiles. Adding the tag silence on a guest profile automatically excludes that guest from receiving campaigns across any audience they belong to. This is useful for guests who've requested to opt out informally, or VIPs who should never receive bulk communications.

Go to CRM → Guest Profiles, find the guest, and add the "silence" tag.

Text-Only Email Support via Chatbot API

The Unified Inbox now correctly handles plain text-only emails delivered through the Chatbot API. Previously, emails without HTML bodies could fail to process or display, causing gaps in conversation threads. Chatbot integrations that send simple text emails will now work reliably end-to-end.